Curriculum

    1. The Consciousness Illusion

    1. The Purple Cow

    1. Mood heuristic

    2. Fear sells

    3. Reciprocity & inverted reciprocity

    4. Copy & feelings

    5. Images & feelings

    6. Video & feelings

    7. Sound & feelings

    1. First Impressions Matter (Confirmation bias)

    1. What you remember first matters too (Availability Bias)

    1. Don't forget the last impressions, either

About this course

  • Free
  • 60 lessons
  • 4.5 hours of video content
  • Part of Top 1% Marketer series

Why take this course?

Crafted for forward-thinking, driven marketers, this course unlocks the power of 40+ human biases, drawing from extensive research, experiments, and studies. From the Zeigarnik & endowment effects to the illusion of willpower, we dive deep into the psychology that drives consumer behavior. With insights into these cutting-edge psychological principles, you'll not only gain the knowledge to sell more, but also create more meaningful connections with your customers. Join us on this transformative journey to become a master of marketing psychology.

What will You Learn?

You'll delve into the cutting-edge world of human decision-making. Explore the impact of powerful heuristics like fear, cognitive dissonance, and classical conditioning, while uncovering the subtleties of biases such as halo effects and familiarity. With insights from 40+ human biases and extensive research, you'll learn to decode the unconscious choices people make. Discover how to harness this knowledge as a marketer to sell more effectively, connecting with your audience on a deeper level and staying at the forefront of consumer psychology in the ever-evolving digital landscape.

Your Instructor

Constantin is the multi-award winning Chief Digital Officer @ Pufferr. With an impressive academic background, Constantin holds not one, but three Master's degrees, showcasing his dedication to continuous learning and mastery of diverse fields. His expertise extends beyond traditional realms as he also boasts a Diploma in VR & Game Development. Constantin's commitment to staying at the forefront of the digital landscape is exemplified by his completion of the prestigious Disruptive Digital Marketing Program at the University of Oxford.

FAQs

  • Why is this advanced course FREE?

    Look, let's be completely transparent here. We're not in the business of training, and we don't have any plans to venture into it. Our core expertise lies in being a digital growth agency, and we excel at driving results for our clients. What we're offering is an opportunity to access cutting-edge marketing knowledge without breaking the bank. Our aim is to make this high-quality training accessible to forward-thinking marketers like you, minus any vague theories or time-consuming fluff. And as an added bonus, while you enhance your marketing skills, you'll discover that our course is remarkably affordable. In the process, if you ever find that your company could benefit from the services of a multi-award-winning agency like ours, well, let's have a conversation! It's a win-win scenario: you become a more proficient marketer, and we potentially gain a valuable new client. It's as straightforward as that.

  • Who is this course for?

    Regardless of your experience level, the "Marketing & Consumer Psychology" course offers immense value. Beginners and intermediate-level marketers will gain insights that 99% of their peers might not even know, let alone apply consistently in their campaigns. Meanwhile, experienced marketers can expect significant additions to their already robust skillset. Our course is a game-changer for marketers at every stage of their career, providing unparalleled knowledge and expertise.

  • Are you great speaker?

    Hell... no!!! I managed huge hotels and businesses, won international awards, acted as a judge in a variety of award ceremonies, and talk to huge brands/clients every day. And yet, I absolutely hate it being on camera. But, if you manage to overcome some of my delivery (I promise I got better as we were shooting the course)...you will become a much better marketer. This, I am confident of.