Curriculum

    1. What is & how it works

    1. Grounding & Tuning

    1. Types of Generative AI

    1. Synthetic Data

    1. Clarify the ChatGPT/BARD confusion

    1. The Limitations

About this course

  • Free
  • 25 lessons
  • Top 1% AI Marketer Series

What will You Learn?

This comprehensive course delves into the three methods of optimising Generative AI models, an essential triad for modern SEO: Prompting, Tuning & Retrieval-Augmented Generation. We place a strong emphasis on the Most Important Factor for Ranking in Google's SGE. The course discusses the process of influencing Google's SGE snapshot results, and the pros and cons of optimizing for Google's Search Generative Experience. Join us to future-proof your SEO skills and preserve your traffic in the era of generative search.

About our Top 1% Series

The course is designed around 5 specific goals:

1. Understand Generative AI - What is it, Types of Generative AI, Limitations & Example 2. Learn the methods of optimising Generative AI models (LLMs) 3. Understand the most important Ranking factors for Google's Search Generative Experience (SGE) 4. Understand The Process of Influencing Google's SGE Snapshot results 5. Understand the Winners, Losers & Opportunities of SEO for Google's Search Generative Experience

Your Instructor

Constantin is the multi-award winning Chief Digital Officer @ Pufferr. With an impressive academic background, Constantin holds not one, but three Master's degrees, showcasing his dedication to continuous learning and mastery of diverse fields. His expertise extends beyond traditional realms as he also boasts a Diploma in VR & Game Development. Constantin's commitment to staying at the forefront of the digital landscape is exemplified by his completion of the prestigious Disruptive Digital Marketing Program at the University of Oxford.